OUR STORY

Rooted in Science. Inspired by Nature. Built on Purpose.

Meet Nada Ghanem – Founder & Managing Director

Nada is a leading expert in industrial-scale vermicomposting, with more than 12 years of hands-on experience in designing and optimizing large-scale worm composting systems. She leads DOODA Solutions’ scientific development, product innovation, and overall strategy.

She holds a BSc in Environmental Health and an MSc in Environmental Sciences & Ecosystem Management from the American University of Beirut, and is currently completing her PhD at Wageningen University in the Netherlands. Her blend of academic depth/rigor and practical field experience allows her to bridge scientific research with real-world application, ensuring DOODA Solutions’ products are effective, scalable, and evidence-driven.

Where DOODA Solutions Began: Inspired by Earthworms

Earthworms are nature’s silent engineers, regenerating soil, recycling organic matter, and sustaining ecosystems beneath our feet. Despite their importance, they are often overlooked.

Nada saw their power early on. Her fascination with their role in soil health inspired the name DOODA, meaning “worms” in Arabic. It is both a tribute to these vital organisms and a reflection of the company’s mission: restoring ecosystems from the ground up.

Challenges, Disruption, and Perseverance

Introducing vermicomposting to Lebanon and the wider Middle East was no easy feat. Nada faced skepticism, lack of awareness, and the hurdles of creating a market for a completely new approach to sustainable farming. She also navigated the challenges of establishing and leading an agricultural business in a traditionally male-dominated field, confronting gender bias, social pressure, and the stigma that work with worms and soil was “not a woman’s job”.

Yet, driven by her passion, vision, and resilient leadership, she persevered. A true disruptor, Nada not only opened a new market but led it, innovating, educating, and growing her solutions despite the challenges. Her determination has made DOODA Solutions a regional leader in nature-based, sustainable farming solutions.

Transforming Perceptions, Regenerating Soils, and Recycling Waste

From the start, DOODA Solutions has worked to change how people view earthworms:

> From “unpleasant” to essential for life

> From ignored to central to soil restoration

> From misunderstood to a symbol of regeneration and good soil

Through research-driven solutions and large-scale vermicomposting, DOODA Solutions has:

Recycled organic waste across communities

Raised awareness about soil biodiversity

Increased earthworm populations

Supported farmers to improve yields while reducing chemical fertilizer dependence

This growing shift in public understanding is one of our proudest achievements.

AT DOODA SOLUTIONS, WE BRING BACK SOUL TO SOIL

What began as Nada's scientific and personal journey has grown into a regional movement for healthier soils and more sustainable food system. DOODA Solutions continues expanding its impact across Lebanon and beyond, grounded in the belief that nature's smallest workers hold the key to climate resilience.